Social Impact: A Sustainable Future for Non-Profits
At But Deep Down Inside (BDDI), we believe that non-profits shouldn't have to struggle to stay financially sustainable while doing incredible mission-driven work. That's why we’ve built a collaborative revenue model that allows non-profits to generate funds while focusing on their impact.
Our 'Cookie': A Win-Win Model for Non-Profits
In the non-profit world, sustainability is a constant challenge. One of the best examples of a successful and self-sustaining fundraising model is the Girl Scouts Cookie Program—a simple yet powerful way to fund their mission while teaching leadership and financial literacy. Inspired by this model, we asked ourselves:
What if we could create a product-driven revenue stream that benefits not just one organization, but multiple non-profits at the same time?
BDDI is our answer to that question.
We’ve built a business where the sale of t-shirts, mugs, and other merchandise directly supports non-profits—starting with our founding organization, Coaching For Everyone (CFE). But we didn’t stop there. Our goal is to create a shared revenue model, where non-profits can partner with us to raise funds for their own initiatives.
Why This Matters
Traditional fundraising methods—grants, donations, and events—are often unpredictable and require constant effort to maintain. A sustainable revenue stream allows non-profits to plan for the future with confidence.
By partnering with BDDI, non-profits can:
Generate consistent revenue to support their mission
Reduce reliance on unpredictable fundraising and grants
Strengthen their impact by reaching new audiences
Collaborate with like-minded organizations to create a larger, collective impact