Life's too short to keep your passions buried. Every moment is an opportunity to align with what resonates with your soul. Don't merely act – live. Don't just exist – thrive. And sometimes, it all begins with acknowledging that voice that says, "But deep down inside…" So, what's your "But deep down inside…" story? Grab a tee, Grab a mug wear it proud, drink it loud and let's redefine the narrative, one shirt/mug at a time.

Wear Your Heart on Your Sleeve

In the bustling routines of life, we wear many masks. We say we're okay, we smile, we go about our daily duties and all the while, there's a little voice inside that whispers our innermost desires. It's that soft nudge that says, "But deep down inside, I want to…" The ellipsis that follows can be filled with any dream, any wish, and any aspiration.

Introducing the "But Deep Down Inside" collection – a testament to the power of embracing what's truly within us. Our T-shirts are more than just fabric and ink; they're a declaration of our soul's desires. Whether you want to dance, sing, coach, or simply sit under a tree and read a book, it's vital to honor those impulses.

Why is this so important?

You have passions, dreams, and desires that don't always align with societal expectations or the roles you've been pushed into.

Sometimes, you sideline these dreams due to responsibilities, fear of judgment, or self-doubt. But, deep down inside, they persist. They're the tiny sparks that can ignite a fire of change, joy, and fulfillment. “Deep Down Inside” believes in the power of chasing what truly matters. Once you embrace and unleash your deepest desires, you’ll witness a powerful transformation that will radically enrich your life and feed your soul.

THE FOUNDER

VICTOR'S FORGOTTEN DESIGN: A JOURNEY TO UNLEASH DESIRES
Three years ago, in a quiet moment of inspiration, Victor put words on paper for a T-shirt design. It was a simple statement, but it represented something deep and personal to him. As someone with a keen entrepreneurial spirit, Victor has always been on the lookout for avenues to express his creativity. But like many sparks of inspiration, this design was kept in a drawer, forgotten as time rolled on.
But Victor wasn't just any entrepreneur. He was also the founder of a nonprofit organization committed to a cause close to his heart.

As days turned to months and months to years, Victor was constantly seeking ways to fund his organization's mission and ensure its growth. Then, in a stroke of serendipity, he stumbled upon that old T-shirt. A realization hit him: not only could this design be a means of personal expression, but it could also become a sustainable revenue stream to support his nonprofit's endeavors.

With passion reignited, Victor decided to breathe life into his dormant idea. He founded a company, aptly naming it "But DeepDown Inside," capturing the essence of the brand's philosophy—to unleash one's innermost desires and embrace their true selves. Victor knew he couldn't do this alone. He rallied a small,dedicated team that believed in the core message. Together, they embarked on a journey to bring the T-shirt to life, making sure each piece echoed the sentiment of diving deep within oneself. Today, the shirts from "But Deep Down Inside" are more than just an appearel; they're a statement. A call to people everywhere to discover what lies within and to embrace it with pride Victor's forgotten design turned out to be an unexpected bridge between his entrepreneurial aspirations and his heartfelt mission. In this serendipitous twist, he not only found a way to support his nonprofit but also built a platform for people to connect with their innermost desires.

6 Reasons We're Passionate About BDDI Social Entrepreneurship

Widespread Impact

Expanding BDDI initiatives nationwide allows us to maximize our social impact, reaching diverse communities and addressing various local needs. This broad reach ensures that more people benefit from our programs, leading to a more inclusive and equitable society.

Community Empowerment

By supporting small businesses and nonprofits across the country, BDDI empowers local leaders to take charge of their communities' development. This localized approach fosters a sense of ownership and pride, driving sustainable change from within.

Diverse Solutions

Each community has unique challenges and strengths. A nationwide initiative enables us to gather a wide range of innovative solutions and best practices, enriching the overall program and ensuring that we can address different social issues effectively.

Network Building

Expanding BDDI nationally creates a robust network of like-minded organizations that can collaborate, share resources, and support each other. This network amplifies the impact of individual projects and fosters a culture of collective growth and success.

Scalable Model

Proving the success of BDDI in various regions demonstrates the scalability of our model. This success story can attract more partners, funding, and support, enabling us to further expand and refine our initiatives.

National Recognition

A nationwide presence enhances BDDI's visibility and credibility, attracting attention from potential partners, donors, and media. This recognition can help us secure more resources and support to fuel our mission.

By initiating BDDI projects all over the country, we aim to create a ripple effect of positive change, inspiring and empowering communities to work together towards a brighter, more inclusive future.