But Deep Down Inside (BDDI) was born from a shared vision—a team of us from the non-profit Coaching For Everyone wanted to create a way to be more self-sustainable while also supporting other non-profits in their missions. We asked ourselves: What if we could build a business that not only funds our work but also empowers other organizations to do the same?

BDDI is more than just a brand—it’s a movement. Every product we sell, from t-shirts to mugs, carries a deeper purpose. The proceeds help fuel Coaching For Everyone’s mission of increasing access to high-quality coaching for underrepresented communities, while also providing financial support to other non-profits making an impact in their spaces.

By choosing BDDI, you’re not just buying a product—you’re investing in a cycle of giving that amplifies change. Deep down inside, we all want to make a difference. This is our way of doing it.

Our Mission

But Deep Down Inside (BDDI) empowers nonprofits by transforming social entrepreneurship into a sustainable funding model that amplifies their missions. Through strategic partnerships and innovative fundraising, we enable organizations to deepen their community impact—one T-shirt, mug, or tote bag at a time.

Our Vision

We envision a nationwide movement where nonprofits thrive through social entrepreneurship, leveraging innovative revenue streams to drive lasting change. By expanding BDDI’s reach, we aim to create a network of empowered organizations, each making a tangible difference in their communities while fostering a culture of sustainability, collaboration, and impact.